marketing × creative direction
From the unexpectedcomes the unforgettable ·Find the glitch
Meet my avatar and discover what I could bring to your company
- Branding
- Product Marketing
- Go‑to‑Market
- SEO
- AEO
- UX/UI
- AI Specialist (Agents, Make/n8n)
Manifesto
Content innovation, brand and leadership
Jorge Millán
Creative Director & Brand/Growth Lead
About me
I’m a Creative Director who connects storytelling with pipeline: I shape value propositions, launch products and services through go-to-market strategies, and scale their impact with SEO/AEO, supported by AI and automation using custom tools and Make/n8n.
My obsession is finding the glitch: the unexpected feature that makes a system memorable and helps it succeed. I lead multidisciplinary teams across design, copy, technology and project management, with a focus on measurable impact.
I turn glitches into your competitive advantage. I enjoy motivating my team and creating an environment where ideas have room to grow. I’m methodical and deeply absorbed in every project I take on.
Every project is another opportunity to find the glitch that makes something memorable.
A CAREER SHAPED BY
Strategy & Craft
The common thread is not a job title. It is the ability to read a market, align people and turn an idea into work an audience remembers.
“The idea should be memorable.
The evidence, accessible and measurable.”
READ THE MARKET
SIGNAL + CONTEXT
ALIGN TEAMS
LEADERSHIP + DECISION
MAKE IT MEMORABLE
CRAFT + IMPACT
Case study
Carnet Todo Incluido
A DECISION THAT TURNED UNCERTAINTY INTO A PRODUCT
In a market where learner drivers had to anticipate enrolment fees, tests, lessons and unpredictable administration costs, we turned a fragmented experience into a clear product: an all-inclusive package adapted to each licence type, with financing options.
EXPLORE THE CASE
HOW DO YOU BUILD AN ALL-INCLUSIVE OFFER?
The challenge was to commit to a clear price while accounting for the real differences between learners and licence types.
TENSION
A market shaped by a poor reputation and a lack of trust.
DECISION
Bring every step of the process into one package, with a single overall price and financing options.
EVIDENCE
A clear, distinctive proposition removed price uncertainty and made “Todo Incluido” a market reference.
